About The Manifesto

Seth Godin developed the idea for ChangeThis, a website aimed at spreading ideas through PDF files.

In the summer of 2004, Godin hired five interns-Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu and Michelle Sriwongtong-to build and develop the website.

Seth Godin, Hugh MacLeod,  Brian Solis, Jason Fried & David Heinemeier Hansson from 37signals, Guy Kawasaki, Chris Anderson, Jay Conrad Levinson, Tom Peters, Malcolm Gladwell and Robert Scoble  all had manifestos featured on ChangeThis.

Your votes made it possible for Ken McArthur to be added to that list.

Ken McArthur, best-selling author of “Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World,” and “The Impact Factor: How Small Actions Change the World,” has enabled thousands of people to achieve amazing impact by championing the philosophy that partnerships and collaboration build value for everyone.

Ken challenges us to realize we ALL have an impact – whether we want to or not – on thousands of people we touch in our day-to-day lives by demonstrating that simple things make a HUGE difference.

Selected by Fast Company as one of the Top-20 Most Influential People On-Line, Ken is the popular host of a series of live events that brings together top-level marketers, entrepreneurs, business owners, corporations and non-profit organizations to create multi-million dollar joint venture relationships. He creates incredible, intense impact for product launches and multi-million dollar profits in surprisingly short timeframes.

As a demonstration of the systems found in his books, Ken put together an action plan to help build awareness and solutions for teenagers at risk of suicide and with the help of his Impact Action Team, Impact Action Team Faculty and hundreds of volunteers got a simple message of hope out to over 30 million people in 30 days.

Regularly asked to speak at leading marketing events, he has managed product launches ranked in the top 400 sites on the Internet. Ken McArthur also is the creator of AffiliateShowcase.com, a pioneering affiliate program search engine and directory system and the founder of the MBS Internet Research Center, which conducted the world’s largest survey ever attempted on the subject of creating and launching successful information products.

Not satisfied to concentrate entirely on large organizations, Ken also works with select individuals to help them create a decent living utilizing the power of the Internet.

Ken was the official mentor for Sterling Valentine as he took his launch from ZERO to over $100,000 in less than 8 days. Ken and Sterling documented the process as a “proof of concept” for Info Product Blueprint, a massive home study course that is the “bible” of info product creation.

Ken offers top-level coaching and mentoring programs designed to help individuals, corporations and non-profit organizations reach masses of people using the techniques, tactics, strategies and systems he has developed specifically to help people spread their ideas, products and services around the globe.

You can subscribe to his newsletter and find hundreds of hours of multimedia training and resources at: